The purpose of this project for was branding a startup. The startup wanted to have a logo that would represent health, the greek god Apollo, and was geared towards beauty. The target audience was women 18-50 years old.
The thought process behind this creating the logo was to appeal towards 18-50 years old. So it had to look modern yet still have some character to the logo. The leaves are to signify health and beauty. The type face is similar to that of greek type faces adding back to the greek god Apollo.
